Difference between Direct Customers and TV Everywhere Users:

A Direct-to-Consumer (DTC) subscription is a way for in-market fans to subscribe directly to Altitude+ without needing a traditional TV provider. This means that viewers can access Altitude's content directly through the Altitude+ platform, typically via a website or dedicated app, by purchasing a subscription. This model bypasses the need for a cable, satellite, or other traditional linear television service, offering a more streamlined and often more flexible viewing experience. DTC subscribers have full control over their subscription and typically manage it independently of any other household services.

TV Everywhere (TVE) accounts offer a seamless way to access Altitude+ content by leveraging your existing cable, satellite, or streaming provider's login credentials. This means that if you are already subscribed to Altitude+ through your television service provider, you do not need to purchase a separate paid subscription to enjoy the content. Your current TV provider login acts as your key to unlock the full range of Altitude+ programming, providing a convenient and integrated viewing experience. This system is designed to simplify access and ensure that subscribers can enjoy their content across various platforms without additional costs or redundant subscriptions.